Top 13 Video Marketing Trends You Can’t Miss in 2024
In recent years, the video marketing landscape has continued to evolve at a rapid pace, and video marketing has become an integral part of every organization’s efforts. To be successful, marketers need to keep up with the latest trends in video marketing so that the marketing content presented stays ahead of the curve.
In this blog, we’ve compiled a list of the top 13 video marketing trends you need to know in 2024. From vertical video to AI video, these video marketing trends will help you connect with your audience and achieve your marketing goals.
Table of Contents:
How Important Is Video Marketing?
Before we delve into the latest trends in video marketing, let’s briefly highlight why video marketing is so crucial.
In today’s ever-evolving landscape of visual content, video content is far more effective at capturing a user’s attention than plain text or images. Imagine a dynamic, exciting video, or a monotonous image – which do you prefer? The answer is obvious. Utilizing good videos for marketing can increase viewer engagement as well as conversion rates. By optimizing videos for search engines, you can greatly increase your website’s visibility and ranking. In addition, the shareability and accessibility of video content make it an easy way to reach a wide audience.
Video Marketing Trends in 2024
So, what are the hottest trends in video marketing this year? Let’s take a look.
1. Vertical Video:
With mobile devices being the primary platform for video consumption, vertical video is gaining more prominence. Marketers are optimizing their content for vertical screens, making it easier for users to consume videos on platforms like Instagram Stories and TikTok.
2. Silent Video:
Many viewers watch videos without sound, especially on social media. Marketers are recognizing this trend and creating videos with compelling visuals and captions to convey their message effectively without relying on audio.
3. Short-Form Video:
The popularity of short-form video content continues to rise. You can see short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts. Short videos are highly shareable and provide a quick and entertaining way to convey your message. Marketers are using them for product teasers, behind-the-scenes glimpses, and engaging storytelling.
4. AI Video:
AI-generated video is a viral trend today. Many platforms have launched AI video generation functions, and users can generate videos from text or videos from pictures. Clipfly provides an easy-to-use AI video editor. Users can create creative and unique videos through AI. For example, you can make AI talking avatars to explain your products or services.
5. AR & VR Video:
AR and VR technologies are becoming more accessible, and they offer unique opportunities for video marketing. Brands can create immersive experiences, allowing customers to visualize products in their own space or explore virtual showrooms. These technologies provide an innovative way to showcase products and services.
6. Live Streaming:
Live streaming remains a powerful tool for connecting with your audience in real-time. Whether it’s hosting live Q&A sessions, product launches, or event coverage, live video allows for genuine interaction and immediate feedback. The authenticity of live content builds trust and strengthens brand-consumer relationships.
7. Live Shopping Video:
Live shopping, or “shoppable” videos, are gaining traction. Brands are leveraging live video to showcase products and provide direct purchase links during live broadcasts. This trend combines entertainment and shopping, creating a seamless shopping experience for viewers.
8. User-Generated Content – UGC Video:
In 2024, UGC video is predicted to continue its upward trend from the previous year. It lets brands showcase their products and services from the perspective of the consumer.
Images, social media posts, videos, reviews, and more can all fall under this category. More and more people use online video platforms to express their own experiences, and user-generated content has become more popular in recent years.
9. Simplified Video Production:
Simplified video creation has been a rising trend in recent years, driven by the popularity of short-form videos and smartphone-shot content. It makes video creation accessible to businesses of all sizes. Whether you’re a large corporation or a small shop, you can easily benefit from this trend.
10. Video SEO:
Video search engine optimization is very important for video marketers. Even if you are just creating videos for social media, video SEO is very important. You need to make your content contain the right keywords to find the right audience, and make sure it’s unique (since there are thousands of new videos every day.)
11. Vlogging:
Vlogs (video blogs) have been popular for a long time, but the most common vlogs we usually see are usually created by bloggers, creators, and influencers. Today, vlogs are increasingly becoming one of the brand marketing strategies.
People want to see a more human side of a brand or company, and creating vlogs can be an ideal way to achieve this. For example, a company can have team members take over their social media with a “Day in the Life” video. Team members can explain what they do, how their work affects the products customers receive, and more.
12. Looping Video:
Looping video is a type of video that plays repeatedly, when the video reaches the end it starts over again, this trend is very common as a video marketing strategy. You can utilize the loop to increase the number of plays and the amount of time people spend watching your video.
13. Animation Video:
Animation video is a type of content that wears information and tells a story through animated effects. As opposed to traditional live-action videos, animation can provide creative and visually appealing content that captures the viewer’s attention more effectively.
Conclusion
These 13 video marketing trends we collected for 2024 are your recipe for success. We hope these strategies can streamline your workflow, and help you enhance audience engagement. However, don’t stop here. Keep exploring and experimenting with innovative video marketing strategies that align with your brand and audience.
